After more than 15 years in communications and content marketing, one thing that stands out is this:

To get people’s attention, you need story.

Facts, yes. Data, yes. But then the quantitative needs to meet its other half, the qualitative.

I advise clients on how to find their stories, tell them with authenticity, and grab people’s attention — drawing on my experience from high-stakes industries where data matters.

Briefly about me

If you’ve checked out my LinkedIn profile, you might already know that I’ve been an equity research editor at Carnegie Investment Bank, a content manager at Ford Foundation, and the global head of content at ISS Group.

I’ll add one last thing: I combine analytical skills with creative practices — for example, I hold an MFA in Creative Writing and a certificate in the Analysis of Financial Statements.

Enough about me. I’d love to hear what’s on your mind. Send me an email or connect with me on LinkedIn.