Samples of client and in-house work
Thought leadership content
Content marketing content to build thought leadership (see e.g. this article or this one).
Executive ghostwriting
Talking points, speeches, social media posts, video scripts, and articles for executives and senior leaders (see e.g. this post by an ex-ISS Group CEO..
Content strategy and management
Content strategy, development, and management, including for the global relaunch of ISS Group’s 30+ websites in 2020.
Social media copy
Copywriting for social media campaigns (see e.g. this example on Instagram from the “Change is Happening” campaign I wrote for Zoom).
Data-centered content
Content based on dense data and technical topics — including financial reporting and operational content.
Customer cases and other articles
Long-form, in-depth content — including interviewing subject matter experts, writing, editing, and fact checking (see e.g. this article or this article).
Print and digital publications
Gated white papers, promotional brochures, campaign posters, and more — from planning to copywriting to production.
Copywriting for the web
Writing concise, SEO-optimized web copy.
Annual and quarterly reports
Editorial process and copywriting for annual and quarterly reporting (see e.g. this report).